“Out the Dirt” by Naya Ali is a gritty anthem about not only trusting the process but falling in love with it. Digging deep into your core, removing the dirt, and re-discovering what you always knew you had
Shot in Montreal, and directed by Fatty Soprano and Shutter, the idea was to bring back that playfulness we used to see in the 90s where rap videos inclined towards creativity and imagination, and weren’t so bent up on being so serious. Not being afraid of trying different things, being nose close to the camera, and doing the unexpected. The visuals are a canvas in their own light, but tie in seamlessly into the record’s gritty masterful artistry.